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Education is the newest marketing tool  The purpose of marketing is to drive a behavior that leads to revenue generation. In the past, marketers used offers, promotions, messages and pricing as the incentive to drive behavior.Just recently, leading marketers discovered one of the best ways to drive a behavior is to teach it. Rather than pulling prospects into marketing actions, they offer them value-added (usually free) content that educates them into taking the action. And be careful: There is a major difference between information and education. The primary difference is information doesn't lead to action, education does. This is a cutting edge strategy, and there are very few agencies that fully understand how to utilize the awesome power of education. Lucky for you, we're one of them! Learn more about Relevant Marketing... |
