|
Marketing isn't just about getting customers, it's about keeping them too  It may seem like common sense, but so many companies are excellent at marketing to prospects and converting them to customers, only to abandon all marketing communications once they become a customer. Relevant Marketing has a soft spot for database marketing. It's the world we started in. But it's not optional in marketing -- it's required to maximize profit and increase the lifetime value of every customer. And your retention or database marketing strategy can't only be about selling. You have to overlay service and value-added messages. Ultimately, it's about getting the right message to the right person with the right offer at the right time. See How Relevant Marketing Works... |
