|
It's about the ingredients. What kind of potatoes do you use? Have you tried cheese instead of milk or adding garlic salt and spices like rosemary and thyme? Do you need to add more butter or even a little cream cheese? But even good ingredients can make bad potatoes if the blend is wrong. Your marketing is no different. Sure, you've got the basics, but what ingredients are you missing and is your blend optimal? And more importantly, how many people (customers) are skipping dinner (not responding) because your mashed potatoes (marketing) is bland (bland)? Think about what might be missing from your marketing Do you have a Web Presence or just a web site? Do you get web marketing data? Your customer data is a goldmine. Are you using it? Have you profiled your market? The marketing process should begin and end with research and data. If it's not, you may be wasting hours of time and piles of money. Learn More... See How Relevant Marketing Works... Retention and Database marketing: Are you marketing to your current customers? Once you get a customer in the door, you're not done marketing. In fact, that should be just the beginning of the marketing process. Learn More... See How Relevant Marketing Works... Online marketing is more than SEO and a few keywords There's a lot more to online marketing than just buying keywords and registering with search engines. Everything can, and should be personalized. Learn More... See How Relevant Marketing Works... Do you have an end-to-end marketing communication strategy? Marketing isn't just about campaigns. It should be a coordinated, consistent and carefully executed series of communications and contacts. Learn More... See How Relevant Marketing Works... Does your marketing speak to each recipient as an individual? If you're speaking to all customers the same, you're way behind the times. Technology today allows marketers to speak to each customer as an individual. Learn More... See How Relevant Marketing Works... Direct mail isn't what it used to be -- it's better. Are you still doing it the old way? Direct mail got a bad name over the last decade. Now, with personalization it may just rule this millennium. Learn More... See How Relevant Marketing Works... Education is the new great marketing medium Marketing is about driving behavior. In today's competitive marketplace, the most effective way to drive behavior is through smart, value-added education. Learn More... See How Relevant Marketing Works... Are you measuring every single marketing effort and tracking the revenue it generates? Marketing is like the proverbial tree falling in the woods. If there's nobody there to track it, it's not helping you. Learn More... See How Relevant Marketing Works... |
